Contingency Assessing Marketing Potential -Myassignmenthelp.Com

Questions: What Are The Opportunities That Business Experts Have After Initiating Social Ecommerce For Online Transaction? What Are The Challenges That Occur In Maintaining Social Electronic Commerce Within Business? What Should Be The Recommendations Of Overcoming Those Challenges Of Social Electronic Commerce? Answers: Introduction: Social media commerce is the form of e-commerce that employs social media in promoting online transaction. Social e-commerce is a tool that allows online buyers in sharing their views and experience about the product as well as service quality. Social e-commerce was first introduced in 2005 with the initiative of Yahoo. The primary objective of this specific initiation was gathering necessary feedback and support from the online shoppers. Based on their feedback the business experts tend to implement their new business strategy and policy for fulfilling the needs and demands of the customers. It has been observed that after the emergence of social ecommerce large number of business experts get the scope of collecting customers feedback from different geographical boundaries and attitudes. As a result, the business experts get to know the current trend of market. This specific study has provided in-depth overview on the Opportunities and Problem of Social Electronic Commerce. The primary objectives of this specific project are as follows: To critically evaluate the opportunity that business experts have after initiating social ecommerce for online transaction To identify the challenges that occur in maintaining social electronic commerce within business To provide some of the major recommendations on how to overcome those challenges of social electronic commerce Project Scope: In past few years the business experts were facing innumerable difficulties in collecting customers feedback beyond going the regional boundary. Traditional media was not sufficient enough to gather appropriate response of the customers (Turban et al. 2015). However, in order to collect necessary feedback from the online shoppers the social electronic commerce has been rendered. However, after the emergence of social ecommerce the business experts by sitting at the own workplace has collected necessary feedback from the customers. As a result, the business managers are aware of the current needs and demands of market. This specific study has focused to make an in-depth evaluation on how the business experts are successful to enhance their business process after interacting with the customers from social media. At the same time, it has also been observed that people who are providing their necessary feedback are from different geographical boundaries. Therefore, the service providers have to face communication barriers, psychological barriers while gathering feedback. At the same time, large number of business employees is not very much advanced in technology (Huang and Benyoucef 2013). Therefore, the employees have to face difficulties in operating the business process with the help of technological advancement. Summarizing literature review: Mayo (2014) stated that with the rapid growth of business customers needs and demands are changing gradually. People of different geographical backgrounds and attitudes intend to provide their necessary feedback regarding the quality of products and services. Social electronic commerce is the platform where people can share their own experience of online shopping, their service delivery process as well as the quality of products. After the emergence of social ecommerce different scholars have showed their own point of view whether social ecommerce is possessed with positive impact or negative impact. Brown and Green (2012) opined that the emergence of social electronic commerce enables the business managers in collecting necessary feedback of customers from different geographical backgrounds and cultural attitudes. As a result, the organizational managers are able to know the current needs and demands of market. However, Fang (2014) has differed the point of view of previous scholar that business experts have to face innumerable challenges in collecting customers feedback from social electronic commerce. Justification of research problem: The research problem that has been identified in this specific research work includes Opportunities and Problem of Social Electronic Commerce. After evaluating the entire literature review it can be concluded that social electronic commerce has expanded their entire business process in the international market (Zheng, Zhu and Lin 2013). People of various geographical boundaries and attitudes are flexible enough in providing their necessary experience regarding the product and services. As a result, the business managers can get an in-depth overview about the current needs and demands of international customers. At the same time, employees are not accustomed with technological advancement. As a result, they have to face challenges in gathering appropriate data from social ecommerce. Literature gap and opportunity: In this specific literature review, the researcher has focused to highlight various opportunities of using social electronic commerce for making online transaction. The research issue that has been primarily identified includes Opportunities and Problem of Social Electronic Commerce. Therefore, the researcher could have focused on evaluating the major challenges of using social ecommerce for business expansion. Research design: Research design enables the researcher in conducting the entire research work with the help of using appropriate methodological tools. In this specific study, the qualitative as well as quantitative data analysis will be conducted for accomplishing the entire project successfully. Qualitative research: 5 ecommerce business managers are selected for collecting necessary data and information about Opportunities and Problem of Social Electronic Commerce. Non-probability sapling technique would be used as this specific tool involves selective respondents (Kearns 2012). Therefore, only ecommerce business managers are involved for collecting data. Data collection technique: An effective face to face interview session would be conducted by involving 5 business managers. The primary advantage of conducting face to face interview is immediate response from the participants (Zhu 2013). Therefore, the respondents do not have to wait for a long time for analyzing data and information collected from the participants. Reliability and validity: The researcher would like to involve those respondents who are directly associated with the research issue. Therefore, ecommerce business managers have been involved so that they can provide necessary response on how online shoppers are comfortable with the platform of social ecommerce for providing their feedback. Process of research design: In order to accomplish appropriate data and information, the researcher would like to select positivism research philosophy with the help of which research issue can be observed repeatedly (Hajli 2013). Deductive approach is able to evaluate the research issue based on existing theory. In addition, descriptive research design enables the researcher to explain various modes of research issue from different point of view without making self interpretation. Research instrument: Both survey questionnaires as well as interview questionnaires are used as a research instrument for collecting appropriate data and information from different resources. Survey questions enable a participant to provide a direct feedback to the researcher (Schultz and Peltie 2013). As a result, the entire project would be conducted by collecting immediate feedback from the participants. Data analysis process: With the help of an appropriate graphical representation along with evaluating mean, median and mode the data will be analyzed. As a result, the data analyst can maintain an accuracy of data and information. Sampling size: Total 50 online shoppers have been involved for making an effective survey regarding the research issue. With the help of non-probability sampling technique the researcher has involved only those customers who use social ecommerce as a platform of providing necessary feedback (Hajli 2015). These participants with the help of non-probability sampling technique would provide necessary response about the impact of social ecommerce for business enhancement. Interview and question design: Question 1: Do you think social electronic commerce has helped organizational managers in forming new business strategies as per current demands of market? Gnatt Chart: Serial No. Activities Start Date End Date Duration 1. Selection of topic 06/10/2017 08/08/2017 3 2. Formulation of aim and objectives 09/10/2017 10/08/2017 2 3. Literature review 11108/2017 20/08/2017 10 4. Research methodology 21/10/2017 24/08/2017 4 5. Data collection 25/10/2017 1/08/2017 8 6. Data analysis 02/11/2017 07/09/2017 7 7. Conclusion 08/11/2017 10/09/2017 3 8. Final submission 11/11/2017 ------- 1 Gnatt Chart (Source: Created by the author) Research Limitation: While conducting with the research issue the researcher has selected some of the major approaches that could be improved for accomplishing the entire research work more effectively. In this very specific study the researcher has focused to the necessary opportunities of social electronic commerce for business enhancement. While using the research methodological tools positivism philosophical approach has been used in order to gather necessary data and information. However, positivism research philosophy is highly dependent on keen observation. Therefore, the researcher could have used post positivism research philosophy so that necessary data and information can be observed along with proper evidence. In addition, only 50 sample size is not sufficient enough for gathering appropriate feedback regarding the research issue. Conclusion: In last few years it has been observed that the entire process of business has been entirely dependent on ecommerce. Business managers before forming a particular business strategy intend to collect customers current needs and demands. Social electronic commerce is the appropriate tool with the help of which the business experts can gather necessary feedback from the customers of different geographical boundaries. After using both qualitative and quantitative data the researcher has analyzed the necessary opportunities as well as the challenges of using social ecommerce for online business transaction. Reference list: Brown, B. and Green, N. eds., 2012.Wireless world: Social and interactional aspects of the mobile age. Springer Science Business Media. Fang, Y.H., 2014. Beyond the credibility of electronic word of mouth: Exploring eWOM adoption on social networking sites from affective and curiosity perspectives.International Journal of Electronic Commerce,18(3), pp.67-102. Hajli, M., 2013. A research framework for social commerce adoption.Information Management Computer Security,21(3), pp.144-154. Hajli, N., 2015. Social commerce constructs and consumer's intention to buy.International Journal of Information Management,35(2), pp.183-191. Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), pp.246-259. Kearns, M., 2012. Experiments in social computation.Communications of the ACM,55(10), pp.56-67. Mayo, E., 2014.The social problems of an industrial civilisation. Routledge. Schultz, D.E. and Peltier, J., 2013. Social media's slippery slope: challenges, opportunities and future research directions.Journal of research in interactive marketing,7(2), pp.86-99. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015.Electronic commerce: A managerial and social networks perspective. Springer. 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